Floris Fund, LP connects investors seeking entry into cannabis with operators pursuing capital. I led the development of the brand identity and visual standards, blending the category’s established sensibilities with a more professional, elevated vision. The resulting brand has been well received by both the client and the marketplace.
Building from the Floris Fund brand foundation, I oversaw the creative development of collateral, digital assets, and an investor pitch deck. This ensured every asset worked together as a cohesive brand experience, aligning storytelling, design, and investor communication under a single, refined vision.
I led the development of a fifteen-page investor pitch deck for FLORIS Fund, balancing storytelling, design, and precision to support fundraising efforts. The deck was crafted to communicate the fund’s differentiation while maintaining clarity and focus across every slide. At its best, a pitch deck distills a complex business into a persuasive, investable narrative that opens doors and drives momentum.
