Jetty Extracts, known for clean, innovative cannabis extraction, wanted a scalable retail footprint. As Creative Director at Lush Retail, I led the evolution from single displays to full store experiences, crafting design, messaging, and production strategies that amplified brand visibility and drove measurable sales growth.
Store takeovers deliver big impact—boosting loyalty, amplifying Jetty’s retail presence, and shaping how shoppers perceive the brand. For this takeover, I reimagined a familiar local retail space with bold, eye-catching design that drew attention, encouraged engagement, and created a memorable connection with customers.
A strong retail program must first deliver on the basics: product visibility and a clear focal point in a busy environment. What sets an exceptional point of sale element apart, as I demonstrated in my work with Jetty, is its ability to act as a strategic storytelling tool—one that naturally ties the product to the brand’s identity, creating an emotional connection that inspires purchase.
