When Knockaround Sunglasses expanded from digital sales into brick-and-mortar retail, I had the privilege of guiding the Lush Retail creative team. Our collaborative efforts produced high-end retail displays and a compelling trade show experience that became central to Knockaround’s growing retail presence worldwide.
KNOCKAROUND SUNGLASSES
To fuel Knockaround’s retail expansion, I developed 72- and 144-count carousel displays that stood out in crowded environments while preserving the brand’s core lifestyle spirit. Bold, unmistakably on-brand, and impossible to miss, the program helped Knockaround break into an unprecedented number of retail partners across diverse categories.
Knockaround’s early trade show presence was scrappy, DIY, and full of personality—and it worked. When the brand was ready to step up to a world-class, turnkey booth, I made sure that spirit stayed intact. The result? A vibrant, approachable space that draws people in and now stands shoulder-to-shoulder with the competition.
